Company News, Marketing News

Kristin Davis of Sex and the City

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By: TOM BRANNA

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Kristin Davis of Sex and the City as the company’s new celebrity spokesperson. Ms. Davis will appear in TV and print ads, debuting at the end of this year. “Kristin is the perfect personification of the Maybelline New York spirit—fun, flirty, sophisticated and sassy,” said Cheryl Vitality, senior vice president of marketing at Maybelline New York-Garnier. “Now that Kris-tin’s joined our family, her captivating presence and vitality will speak volumes to women everywhere.”...

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